Travel Trade
 
Travel Trade
 
Who We Are
Destination Labrador is a well established Destination Management Organization in the province of Newfoundland and Labrador originally founded in 1992.

DL is a private-sector led, customer focused, partnership-based, regional, incorporated not-for-profit organization based in Labrador.

Our mandate is to support the continued growth and sustainability of the provincial tourism industry through regional marketing, product development and market readiness initiatives that will attract more visitors, increase length of stay and provide more experiences that are aligned with the Newfoundland and Labrador brand.
 
Our Activities
Direct-to-Consumer

Through integrated and partnership based advertising campaigns with Newfoundland and Labrador Tourism, we influence consumer demand for Labrador travel experiences. Our website onlylabrador.com and e-newsletter the Kamutik offers direct-to-consumer messaging, along with our social media platforms; see links in the top left corner of this website.

Travel Trade

We work primarily with North American and European travel companies to develop and sell Labrador as a vacation destination. Receptive operators who understand Labrador's tourism products have a much greater likelihood to influence travel trade clients to visit Labrador. To this end, we partner with the Canadian Tourism Commission and Newfoundland and Labrador Tourism to engage in key travel trade activities such as fam tours, sales calls and marketplace attendance to educate and facilitate the business and selling of Labrador travel product around the world.
 
Resources
On this website and our Facebook page you'll find countless stories and photos that highlight what Labrador has to offer. Our Twitter feed also features the latest in Labrador tourism news, including photography.

If you would like to explore the thousands of professional and staff generated images we have, please visit our Flickr collection.

We also have a number of videos produced on our YouTube channel which highlight Labrador's best kept secrets in travel.

Tweet us, Like us, subscribe to us. We're your Labrador travel experts and we'd love to see you in the Big Land.

To keep up with the latest Labrador tourism news and events, follow our monthly e-newsletter the Kamutik.
 
Downloads
File Type Size
Updated for 2019, this annual update is a detailed breakdown on the status of upgrades to the Trans Labrador Highway and an abbreviated list of new tourism products and experiences for 2019.
PDF 335 KB
Création d’une nouvelle identité, d’une thématique et d’une marque commune aux routes touristiques reliant le Québec et le Labrador : Expédition 51o
PDF 1.9 MB
Destination Labrador, the Economic Development and Employability Network (RDÉE TNL) and Tourisme Côte-Nord have launched a new brand image common to interprovincial touristic routes 389-500-510 and the eastern end of the 138.
PDF 1.9 MB
Updated for 2018, this annual update is a detailed breakdown on the status of upgrades to the Trans Labrador Highway and an abbreviated list of new tourism products and experiences for 2018.
PDF 1.2 MB
A detailed breakdown on the status of upgrades to the Trans Labrador Highway and an abbreviated list of new tourism products and experiences for 2017.
PDF 1.1 MB
A detailed breakdown on the status of upgrades to the Trans Labrador Highway and an abbreviated list of new tourism products and experiences for 2016.
PDF 809 KB
A detailed breakdown on the status of upgrades to the Trans Labrador Highway and an abbreviated list of new tourism products and experiences for 2015
PDF 820 KB
Tour Labrador is located in the Labrador Straits on the Quebec Labrador Boarder. The company is owned and operated by Carmen & Bradley Hancock and offers guided tours for small groups.
PDF 262 KB
Les visiteurs arrivent au parc national des Monts-Torngat au nord du Labrador avec des attentes : explorer un paysage magnifique de montagnes, de vallées profondes, de fjords étincelants, et voir des ours polaires, des baleines, des caribous et d’autres animaux sauvages dans un habitat nordique et éloigné.
PDF 938 KB
Visitors to the Torngat Mountains National Park in Northern Labrador arrive with expectations: to explore a beautiful landscape of high mountains, sweeping valleys and sparkling fjords, and to see polar bears, whales, caribou and other wild animals in a remote northern habitat.
PDF 741 KB
A trade toolkit to assist in the planning of a Western Newfoundland and Labrador fly-drive itinerary.
PDF 5.7 MB
A trade toolkit to assist in the planning of a Western Newfoundland and Labrador group itinerary.
PDF 981 KB
A detailed breakdown on the status of upgrades to the Trans Labrador Highway and an abbreviated list of "What's New" with Labrador Tourism product.
PDF 797 KB
A trade toolkit to assist in the planning of itineraries on the 1,122km Trans Labrador Highway
PDF 10.5 MB
Torngat Mountains Itinerary Toolkit
PDF 133 KB
Cruise Nunatsiavut Itinerary Toolkit
PDF 198 KB
 

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