Partners
 
Partners
Tourism Vision and Strategy for Newfoundland and Labrador (Vision 2026)
Transition, Transform, Thrive – A Tourism Vision and Strategy for Newfoundland and Labrador (Vision 2026) is a five-year strategy to transition the tourism industry through its recovery from the Covid-19 pandemic and transform into a thriving tourism destination.

The development of Vision 2026 was led by the Newfoundland and Labrador Tourism Board, a private-public leadership board, in partnership and collaboration with countless tourism industry operations, stakeholders and partners throughout the province.
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Expedition 51: A New Era of Cross-Border Adventure! By strengthening collaboration between Quebec and Labrador, this initiative aims to create a model for regional development, highlighting the distinct assets of each territory while reinforcing connections between communities. This innovative interprovincial tourism Venture involves Destination Labrador, MRC de Caniapiscau, MRC du Golfe-du-St-Laurent, Tourisme Cote Nord and multiple Visitor Centers across the Expedition 51 tourism space. This Venture Partnership is a landmark in interprovincial tourism. Its achievement is a result of the unique Collaborative Economic Development approach developed and supported by the Community Economic Development and Employability Corporation (CEDEC).
PDF 273 KB
Destination Labrador in partnership with Tourisme Côte-Nord is now hiring an Interprovincial Tourism Coordinator. Destination Labrador is seeking an energetic and experienced individual interested in joining a dynamic and innovative partnership of Quebec and Labrador tourism organizations to facilitate tourism destination and business development projects.
PDF 167 KB
If you are requestig trip planning assistance about visiting Labrador from Quebec, this 44 page Expedition 51 - Quebec Labrador Highway Trip Planning Guide will be helpful.
PDF 51 MB
Provincial tourism performance highlights, auto and air visitation, visitor arrivals at VIC, airport and ferry terminals and more.
PDF 537 KB
2022 AGM Annual Presentation Highlights April 2021-Nov, 2022
PDF 2.7 MB
Meeting Agenda (Draft until adopted at the AGM)
PDF 154 KB
DESTINATION LABRADOR INC. Financial Statements Year Ended March 31, 2022
PDF 561 KB
This document contains the Annual Report for the year 2021-2022 (Ending March 31, 2022)
PDF 444 KB
This document contains the Annual Report for the year 2020-2021 (Ending March 31, 2021)
PDF 765 KB
This document contains the form needed to nominate an individual for the Destination Labrador Board of Directors
PDF 219 KB
This document contains the following: 1. Agenda 2. Minutes 2020 AGM 3. Financial Statements for Year Ending March 31, 2021 4. Nomination Report
PDF 1.1 MB
Introduced over 10 years ago, when the Trans Labrador highway was 80% unpaved highway, (Now it is 90% paved) the NL Provincial Government makes satellite phones available, at no-cost to travelers of the Trans Labrador Highway, for the purpose of increased safety on stretches of the highway where no cellular services are available. Learn more about pick up/drop off locations.
PDF 409 KB
Market readiness guidelines and checklist to inform trail stakeholders of the regulations and other requirements related to trail development in Newfoundland and Labrador.
PDF 349 KB
Market-Readiness Guidelines assist tourism operators in ensuring that their experiences, products and services are ready for the tourism market
PDF 347 KB
This document contains the following: 1. Agenda 2. Minutes 2019 AGM 3. Financial Statements for Year Ending March 31, 2020 4. Annual Report 5. Nomination Report
PDF 1.7 MB
This document contains the following: 1. Agenda 2. Minutes 2018 AGM 3. Financial Statements for Year Ending March 31, 2019 4. Annual Report Presentation 5. Annual Report 6. Nomination Report 7. Director Nomination Form
PDF 2.4 MB
The Central Labrador Tourism Working Group, comprised of representatives from Central Labrador created the Tourism Development Plan to identify recommendations and actions to increase visitation and spending by attracting more visitors, getting them to stay longer and experience more.
PDF 838 KB
This three year plan continues from previous plans for DL and reflects the new public/private leadership goals of the Provincial Tourism Vision 2020: Uncommon Potential and the most recent Labrador Tourism Destination Visitor Appeal Appraisal report: Dare to be Different. This destination development plan ensures alignment for investment and development of the destination with all Tourism Board partners over the near and long term.
PDF 604 KB
We are seeking an energetic and experienced individual interested in joining Destination Labrador; a dynamic and innovative partnership of Labrador tourism organizations to facilitate strategic tourism destination and business development projects. As the Administrative Assistant, you will work with tourism industry operators in Labrador and the Board of Destination Labrador Inc (DL), an established Destination Management Organization in the province of Newfoundland and Labrador with a regional focus on tourism development.
PDF 95 KB
Official notice of proposed By-Law changes to be presented for adoption at the next Destination Labrador AGM - Sept 28, 2017 in Happy Valley-Goose Bay
PDF 330 KB
Destination Labrador Inc By-Laws and Constitution revised Jan 2016.
PDF 224 KB
Tourism Support For You is a series of workshops and networking events for tourism operators across the province this fall! The Tourism Support for You Road Show provides tourism operators the opportunity to learn from industry professionals and experts in areas that are relevant to your business, as well as meet face to face with the people and organizations that want to help your tourism business succeed.
PDF 616 KB
An overview of the Labrador Destination Development Plan for all Labrador Tourism Stakeholders
PDF 452 KB
This toolkit is designed to provide information about the business opportunities that surround experiential travel. Within the pages of this document you will discover helpful information that will aid your efforts in creating compelling experiences that may entice visitors to come and explore Newfoundland and Labrador. Also included are tools and worksheets to help keep you focused on your audience and your business goals. You will find several examples of successful operators who have embraced the spirit of experiential tourism. We hope their stories will ignite your passion, and inspire you to create your very own unique experience for travellers to enjoy.
PDF 4.4 MB
A stakeholder presentation of the challenges and opportunities associated with marketing northern tourism destinations like Labrador; presented Jan 28, 2015 at the Labrador North Chamber of Commerce - Northern Exposure Conference and Tradeshow 2015
PDF 7.4 MB
The Newfoundland and Labrador Tourism Board is leading the effort to elevate the quality of tourism services and attractions available in the province. By establishing common minimum standards, industry partners are aiming to promote tourism organizations that provide quality travel experiences and assist tourism services and attractions improve the way they operate. In the future, these standards must be met in order for tourism services and attractions* to participate in provincial marketing and development initiatives, qualify for membership in Hospitality Newfoundland and Labrador (HNL) and participate in partnership/membership activities with regional Destination Management Organizations (DMOs) like Destination Labrador.
PDF 2.8 MB
Destination Labrador (DL) is pleased to release the final Destination Development report for the Labrador Region. We invite you to review the report as the content will be important for future tourism development, both regionally and provincially.
PDF 5.6 MB
This current three year proposed business plan represents continued realignment of previous workplans for DL and reflects the new public/private leadership goals of the provincial tourism Vision 2020: Uncommon Potential and the most recent Labrador Tourism Destination Visitor Appeal Appraisal: Dare to be Different report - a formative review process to assess Labrador’s appeal, identify gaps and opportunities and ensure alignment for investment and development of the destination with all Tourism Board partners over the near and long term.
PDF 1.8 MB
The report covers a project period of April 1, 2011 to March 31, 2014 and represents activity associated with Destination Labrador’s three-year business plan ‘Labrador’s Uncommon Potential 2011-2014.
PDF 2.3 MB
 

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